TrueROAS

Categories: Data Analysis, E-commerce, Marketing & Ads | Pricing: Freemium | Official Website ↗

AI-powered attribution and ad tracking for e-commerce that triangulates conversions across tracking, surveys, and ML.

TrueROAS solves post-iOS tracking by combining first-party pixel tracking, post-purchase surveys, and machine-learning MMM to reveal true ad ROI. Tracks all orders from Shopify, WooCommerce, and custom platforms. Auto-sends data back to Meta and Google Ads for optimization.

Key Features

First-party tracking
Post-purchase surveys
ML attribution
CAPI integration
Real-time dashboard
MCP integration

Pros

Free tier (first $10k/mo)
90%+ accuracy guarantee
Multi-platform support
AI-powered optimization

Cons

Complex pricing tiers
Setup required

Use Cases

Ad spend optimization
ROI attribution
Performance tracking

Best For

E-commerce brands
Ad agencies
DTC companies

Integrations: Meta, Google Ads, Shopify, WooCommerce, Claude, ChatGPT, Cursor

Platforms: Shopify, WooCommerce, Custom platforms

Watch demo on YouTube ↗

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