Synthetic Users predicts human behavior for user research by generating AI participants, providing insights faster and at a lower cost than traditional methods.
Synthetic Users is an AI-powered platform designed to accelerate user research by simulating human behavior. It functions as a discovery co-pilot, allowing users to front-load problem exploration, fine-tune research questions, and test concepts or messaging with synthetic participants. The platform aims to provide continuous insights between traditional research phases, especially when organic research is too slow or expensive. The platform utilizes a multi-agent architecture where AI participants develop individual personality profiles based on the OCEAN model and maintain context across interviews. Users can define target participant demographics, behaviors, psychographics, and professions. Synthetic Users claims an 85-92% synthetic-organic parity in independent comparison studies, measuring thematic overlap, depth, and qualitative alignment. It also explicitly surfaces and allows adjustment of model biases. Synthetic Users is intended for a broad audience including UX and product researchers, product managers, agencies, consultants, and marketing teams. It generates reports with executive summaries, key themes, verbatim quotes, and recommendations, and allows drilling into individual transcripts for follow-up questions.
Platforms: Web
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