RollWorks (AdRoll ABM)

Categories: Marketing & Ads, Business & Sales, Automation / Agents | Pricing: Pricing unavailable | Official Website ↗

RollWorks, now AdRoll ABM, is an account-based marketing and advertising solution that leverages AI to help B2B businesses generate pipeline and grow revenue.

It connects data, teams, and tools to speed up sales cycles and close high-value deals. The platform uses AI-powered ad campaigns to precisely target key accounts and identifies buyer signals to prompt timely actions, unifying marketing and sales efforts.

Key Features

Account-based intelligence
Multi-channel advertising
Buyer signal identification
Marketing & sales integration
GTM orchestration
Media analytics & reporting
Intelligent automations

Pros

AI-powered targeting for precise ad campaigns
Identifies high-fit buyers and buying signals
Unifies marketing, sales, and revenue teams
Automates sophisticated ABM strategies
Proven to increase new opportunities

Cons

Primarily focused on B2B, less suitable for B2C
Requires integration with existing data platforms
Complexity might be high for small businesses
Pricing details not transparently available on page

Use Cases

Generating and closing B2B pipeline
Running full-funnel, multichannel advertising campaigns
Identifying and engaging decision-makers
Orchestrating go-to-market strategies
Tracking ABM performance to closed-won deals

Best For

B2B companies
Marketing and sales teams
Businesses focused on high-value deals
Companies seeking to optimize ABM strategies

Integrations: All of your data platforms

Platforms: web

Watch demo on YouTube ↗

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