Orum

Categories: Business & Sales, Automation / Agents, Customer Support | Pricing: Pricing unavailable | Official Website ↗

Orum is an AI-powered calling performance system that helps sales teams increase live conversations and book more meetings.

Orum is a calling performance system designed for sales development representatives (SDRs) and sales teams. It leverages AI to automate dialing, optimize connect rates, and provide coaching insights, transforming cold calling into a structured and efficient process. The platform aims to remove obstacles between reps and live conversations, enabling them to make more dials and achieve higher connect rates. The system includes an AI Dialer for intelligent automation of dialing sessions, an AI Coaching Suite for scalable and continuous rep improvement, and a virtual Salesfloor to foster a collaborative sales culture in remote environments. Orum's AI is trained on over 1 billion sales calls, allowing it to continuously learn and optimize dialing patterns, reduce spam risk, and provide actionable insights for managers and reps. It integrates with existing sales tools like CRMs and SEPs to ensure seamless workflow and data flow.

Key Features

AI-powered Dialer with parallel dialing
AI Coaching Suite with scorecards and roleplay
Virtual Salesfloor for team collaboration
Connect rate intelligence
International calling (160+ countries)
Data enrichment
Integrations with CRMs and SEPs
Number rotation and reputation monitoring for spam protection

Pros

Increases live conversations per hour for sales reps.
Provides AI-driven coaching insights for managers and reps.
Optimizes dialing strategy and connect rates using AI.
Supports international calling across many countries.
Integrates with existing sales tech stacks without replacement.

Cons

Pricing is not transparent and requires a demo request.
Minimum 3-seat requirement for core plans may not suit small teams.
Some advanced features like AI Coaching are add-ons.
Limited information on specific integration partners without deeper exploration.
Requires annual billing, which may be a commitment for some users.

Use Cases

Generating qualified sales pipeline
Improving sales rep call performance and coaching
Scaling outbound calling operations
Onboarding and ramping up new sales reps faster
Maintaining a collaborative sales culture in remote environments

Best For

Sales Development Representative (SDR) teams
Sales managers
Sales leaders
Enterprise sales organizations
Remote sales teams

Integrations: Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, Apollo, Webhooks

Platforms: Web

Watch demo on YouTube ↗

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