MX8 Labs

Categories: Research, Business & Sales, Automation / Agents | Pricing: Pricing unavailable | Official Website ↗

MX8 Labs automates rigorous survey research, including programming, QA, fieldwork, analysis, and reporting with real respondents.

MX8 Labs is a research platform that accelerates survey research by automating key operational steps. It handles survey programming, quality assurance, respondent sourcing, quota management, field monitoring, open-end coding, weighting, statistical testing, and report setup. The platform allows researchers to maintain control over methodology, edits, sample decisions, and final interpretation. It integrates with over 70 global panels, customer lists, and other respondent sources, offering options for real respondents and synthetic data for directional follow-up. The platform aims to reduce the time and cost associated with traditional market research, enabling faster delivery of insights. It supports various research types, including custom research, campaign research, copy and creative testing, message and concept testing, brand tracking, and brand lift studies. MX8 Labs provides tools for generating surveys from documents, testing logic, managing fieldwork, and configuring reports and dashboards, with exports to formats like Excel and SPSS, and API access for integration with BI tools and other data systems.

Key Features

Survey programming and setup from documents
Survey quality assurance (link testing, logic error identification)
Respondent sourcing and quota management
Report and dashboard setup (crosstabs, labels)
Data processing and reporting (open-end coding, weighting, stat testing)
Advanced methods (Conjoint, MaxDiff, dial testing)
Editable PowerPoint chart generation
API for data export and integration

Pros

Significantly faster delivery of research insights (up to 80% faster)
Lower production costs, freeing budget for more studies
Automates complex research tasks while retaining researcher control
Integrates with over 70 global respondent panels and custom sources
No per-seat, platform, or feature fees for full team access
Supports advanced research methodologies like Conjoint and MaxDiff

Cons

Pricing is custom and not transparently listed
Respondent sourcing and data ingestion incur separate, additional costs
Synthetic data (Synthetic Twins/Profiles) has different limits than human measurement
Requires researchers to still control methodology and interpretation
Actual delivery times depend on study complexity and audience availability

Use Cases

Custom research studies
Campaign research and testing
Copy and creative testing
Message and concept testing
Brand tracking and brand lift studies
Product development research
Customer perception analysis

Best For

Market research teams
Marketing agencies
Businesses needing rapid consumer insights
Organizations conducting frequent survey research
Teams looking to scale research operations

Integrations: BI tools, Dashboards, LLM analysis workflows, Agentic reporting pipelines, SPSS, Excel, CRM (for first-party data)

Platforms: Web

Watch demo on YouTube ↗

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