Gumshoe

Categories: Marketing & Ads, SEO Tools, Data Analysis | Pricing: Freemium | Official Website ↗

Gumshoe monitors brand visibility and sentiment across major AI models like ChatGPT, Gemini, and Claude, helping brands understand and shape their AI narrative.

Gumshoe is an AI visibility platform designed to help brands understand and influence how AI models perceive and discuss them. It tracks brand mentions and sentiment across various AI models, including ChatGPT, Gemini, Claude, and Perplexity, by simulating conversations with real buyer personas. The platform provides detailed audits on visibility, sentiment, citations, content, and technical SEO, offering insights into how a brand ranks against competitors and how different AI models surface information. Beyond monitoring, Gumshoe provides tools to act on these insights. It identifies technical gaps that hinder AI readability, generates structured content optimized for AI models, and helps brands focus their digital PR efforts on sources that AI models frequently cite. The platform aims to close the loop from AI insight to actionable strategy, enabling brands to proactively shape their presence in AI-driven recommendations.

Key Features

Monitor brand visibility across AI models (ChatGPT, Gemini, Claude, Perplexity, etc.)
Diagnose visibility gaps by buyer persona and topic
Track brand sentiment in AI responses
Identify AI citation sources
Conduct content audits for AI relevance
Perform technical GEO audits for AI readability
Generate AI-optimized content
Compare brand performance against competitors

Pros

Simulates AI conversations using real buyer personas for accurate insights.
Covers multiple major AI models (6 per audit from 12 tracked).
Provides actionable recommendations for technical, content, and citation improvements.
Offers detailed competitive analysis and brand leaderboard.
Includes content generation tailored to identified gaps.
No annual contracts and unlimited seats per plan.

Cons

Pricing is per project, which can increase cost for brands with multiple focus areas.
Specific limits on technical audit runs and content generation runs per plan.
Requires understanding of AI models and personas for full utilization.
No explicit mention of direct integrations with other marketing platforms beyond data export.
The free sample audit is a one-time look, not ongoing tracking.

Use Cases

Monitoring brand mentions and sentiment in AI-generated content
Optimizing website content for AI model readability and recommendations
Identifying key citation sources for digital PR strategies
Benchmarking brand visibility against competitors in AI search
Developing AI-informed content strategies for specific buyer personas

Best For

Product marketers
Content marketers
Performance marketers
Marketing agencies
Brands seeking to optimize AI search visibility

Integrations: CSV Export, JSON Export

Platforms: Web

Watch demo on YouTube ↗

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