BooleanMaths

Categories: Data Analysis, Marketing & Ads, Automation / Agents | Pricing: From $99/month | Official Website ↗

AI-powered marketing attribution and data layer for Shopify brands that tracks complete user journeys and optimizes ad spend using server-side CAPI.

BooleanMaths uses AI to fix broken attribution, recover lost conversions, and scale profitable ads for Shopify stores. It tracks complete customer journeys via server-side tracking, detects revenue leaks, and continuously optimizes marketing performance.

Key Features

Multi-touch attribution (MTA) and profitability tracking
Server-side CAPI for Meta and Google
AI-powered creative and ad fatigue analytics
Real-time ROAS and channel analytics
MCP integration for Claude, Gemini, OpenAI

Pros

Captures 35-60% more conversions than pixel-only tracking
95%+ attribution accuracy
AI agents accessible via MCP

Cons

Shopify-only
Starting price may not justify ROI for micro-stores

Use Cases

fixing meta and google over-attribution
server-side conversion tracking
ai-driven ad optimization

Best For

DTC e-commerce brands on Shopify
Growth teams optimizing ad spend

Integrations: Shopify, Meta, Google Ads, WhatsApp, BigQuery, Snowflake, Claude, Gemini, OpenAI

Platforms: Shopify, web

Watch demo on YouTube ↗

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