AiM

Categories: Business & Sales, Data Analysis | Pricing: Enterprise | Official Website ↗

AiM helps FMCG brands make better commercial decisions by analyzing EPOS data to increase profit.

AiM's online predictive planning platform uniquely guarantees profit increases for FMCG brands by instantly turning EPOS data into precise, actionable predictive algorithms. The platform analyzes EPOS data using AI and advanced analytics to identify relationships and generate predictive algorithms. These algorithms provide solutions to various FMCG challenges, including how to fuel profitability and growth, whether to invest in brand or trade support, what terms to agree upon, and optimal pricing and promotion strategies. The system automates data analysis, allowing users to explore different scenarios and determine the best options for their commercial plans. It also automatically forecasts volumes as plans are adjusted. AiM's cloud-based advanced analytics and AI statistically measure brand strength, elasticities, and competitor impact, showing how to save or invest to maximize returns. The tool aims to make commercial planning easier, faster, more accurate, and more profitable.

Key Features

Analyzes EPOS data
Uses AI and advanced analytics
Generates predictive algorithms
Provides solutions for profitability and growth
Offers guidance on brand vs. trade support investment
Advises on terms to agree or not agree
Suggests pricing and promotion plans
Maximizes promotional effectiveness
Measures brand strength and elasticities
Forecasts volumes based on plan changes

Pros

Guaranteed profit increase or no charge (for AiM OPTIMISER™)
Provides precise solutions to FMCG problems
Automates data crunching
Offers scenario planning
Trusted by leading consumer goods companies

Cons

Pricing information is not available on the website.
Specific integration details are not provided.
No information on a free plan or trial.
Limited information on platforms supported.
No specific details on languages supported.

Use Cases

Optimizing promotional effectiveness
Improving commercial decision-making
Increasing profit margins
Strategic planning for brand and trade support
Setting optimal pricing and promotions
Forecasting sales volumes
Analyzing brand strength and market elasticities
Identifying areas for investment or cost savings

Best For

FMCG brands
Customer and Category Management professionals
Trade Promotion Optimization professionals
Shopper Insights professionals
Revenue Growth Management professionals

Platforms: web

Watch demo on YouTube ↗

View full AiM profile on Tools-Radar | Browse Business & Sales tools | Alternatives to AiM

Tools-Radar is a free directory of 10,000+ AI tools — discover, compare, and choose the right AI software for your needs. Visit tools-radar.com