Tomi.ai

Categories: Marketing & Ads, Business & Sales, Data Analysis | Pricing: From $3000/month | Official Website ↗

Tomi.ai uses predictive AI and first-party data to optimize marketing campaigns, improve lead scoring, and measure ROI for high-ticket businesses.

Tomi.ai is a predictive marketing platform designed for high-ticket e-commerce and lead generation businesses. It analyzes user behavior on websites and mobile apps, matching visits with CRM sales data to identify patterns of high-value visitors. The platform's machine learning models predict a visitor's propensity to buy and their 30-90 day Customer Lifetime Value (LTV) in near real-time, even for anonymous users. These predictions are then fed back into advertising platforms, CRMs, and analytics tools to enable value-based targeting, bidding optimization, and forward-looking ROI measurement. Tomi.ai aims to reduce Customer Acquisition Cost (CAC) and increase Return on Ad Spend (ROAS) by focusing marketing efforts on the most promising leads and customers. It supports various marketing functions including audience creation, predictive conversions for bidding strategies, and real-time lead scoring.

Key Features

Website visitor scoring
Predictive conversions for value-based bidding
Predictive retargeting and lookalikes
Inbound lead scoring
Predictive attribution
Advanced analytics and A/B testing
Server-side conversion tracking
Custom ML models and integrations (Enterprise)

Pros

Guaranteed at least 15% lower CAC on Meta & Google
Provides accurate value-based scores for ad campaign optimization
Offers forward-looking attribution and ROI measurement
Helps prioritize high-potential leads for sales teams
Quick implementation with first results in 2-3 months

Cons

No free trial available
High starting price may not be suitable for small businesses
Requires significant website traffic and ad spend for optimal benefits
Implementation requires data collection period (2-6 weeks)
Does not offer managed marketing services

Use Cases

Optimizing ad spend on Meta, Google, and LinkedIn
Improving ROAS and reducing CAC
Scoring website visitors and leads in real-time
Creating value-based audiences for advertising platforms
Switching performance campaigns from CPL to Target ROAS
Measuring incremental value of marketing touchpoints

Best For

High-ticket e-commerce businesses
Lead generation businesses
Businesses with narrow target audiences (B2B/SaaS, affluent customers)
Companies with large and variable transactions
Businesses with a significant offline sales component
Companies with long sales cycles

Integrations: Meta (Marketing API), Google (Ads), LinkedIn (Ads), CRM (unspecified), Google Analytics 4 (GA4)

Platforms: Web

Watch demo on YouTube ↗

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